About Us

Choice Office Furniture is a family-owned and operated business based in Janesville, Wisconsin. Visit our showroom at 2148 W. Highway 14 in Janesville between 9 am-5 pm, Monday through Friday, and try out any of our new or used products before buying. Our friendly, professional staff will gladly assist you with selections for your office environment.

Willie Rinehart, President

Willie has over 10 years of industry experience selling and distributing new and used office furniture, and designing office spaces in Southern Wisconsin and northern Illinois. He is a Janesville, Wisconsin native and lives with his wife Ali, their four daughters and dogs. When he isn’t working, Willie enjoys boating and spending time with his family.

Allison Rinehart, Vice President Sales

Allison Rinehart

Ali is a Connecticut native who has traveled the world through her previous career and brings to her position at Choice a flair for space design and a love of creating efficient and effective spaces with style. She is the mother to two daughters and enjoys boating and spending time with her family.